Travis Thompson

Licensed Insurance Agent

Travis Thompson has been a licensed insurance agent for nearly five years. After obtaining his life and health insurance licenses, he began working for Symmetry Financial Group as a State Licensed Field Underwriter. In this position, he learned the coverage options and limits surrounding mortgage protection. He advised clients on the coverage needed to protect them in the event of a death, critica...

Written by
Travis Thompson
Sara Routhier

Senior Director of Content

Sara Routhier, Senior Director of Content, has professional experience as an educator, SEO specialist, and content marketer. She has over 10 years of experience in the insurance industry. As a researcher, data nerd, writer, and editor, she strives to curate educational, enlightening articles that provide you with the must-know facts and best-kept secrets within the overwhelming world of insurance....

Edited by
Sara Routhier
Sara Routhier

Senior Director of Content

Sara Routhier, Senior Director of Content, has professional experience as an educator, SEO specialist, and content marketer. She has over 10 years of experience in the insurance industry. As a researcher, data nerd, writer, and editor, she strives to curate educational, enlightening articles that provide you with the must-know facts and best-kept secrets within the overwhelming world of insurance....

Reviewed by
Sara Routhier

Updated December 2021

Important Things to Know

  • There are only a couple of life insurance companies that offer discounts for being healthy although healthy adults will stay pay less than unhealthy adults
  • Health IQ appears to be the best company for health-related discounts on life insurance
  • The life insurance discounts for being healthy can reduce your monthly payment by up to 41%

If you’re looking for the best life insurance rates, you might want to look for life insurance companies that offer discounts for being healthy. Most life insurance providers offer cheaper insurance options for healthy adults.

Everyone wants to save on life insurance. This article will guide you towards wellness reward programs, how to qualify for lower rates, and ways to help you get the lowest rate on your life insurance policy.

Continue scrolling to learn more about life insurance companies that offer discounts for being healthy or enter your ZIP code to get free quotes from leading life insurance companies near you.

Which life insurance companies offer discounts for being healthy?

Life insurance rates almost always increase for those who are unhealthy. Even so, people with healthy lifestyles are overpaying for life insurance in many cases. If you’re regularly active, you should be rewarded by your health and life insurance providers.

It’s much more common for health insurance companies to offer benefits or discounts for being healthy. For them, staying active typically keeps the insured out of the doctor’s office, which saves them a fortune. Unfortunately, this viewpoint is different between life insurance vs. health insurance.

Life insurance companies don’t work in the same fashion, unfortunately. Despite it being well-known that exercise decreases the risk of early death, many life insurance companies don’t offer discounts for being healthy.

The most popular company that offers life insurance fitness rewards is Health IQ. Health IQ Special Rate Insurance is designed to help people get better rates on health, life, and even car insurance. Is Health IQ legitimate?

According to ConsumersAdvocate, Health IQ is a legitimate company with a strong product. In addition, Health IQ is a Better Business Bureau (BBB) accredited business with a “B” rating, suggesting that they handle customer complaints promptly and fairly, most of the time.

While Health IQ is the company you would go through, they apparently offer policies from noteworthy companies such as:

  • Prudential
  • AIG
  • John Hancock
  • Pacific Life
  • Mutual of Omaha
  • Lincoln

While this list is not exclusive, the providers listed above are considered some of the best life insurance companies for healthy adults around.

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Nationwide State Farm Allstate

How does Health IQ work?

Before you rush to get a policy with Health IQ, it’s important to understand how the plans work. In short, you’ll be prompted to take a Health IQ quiz which determines your activity levels and overall health status. From there, you’ll be provided with life insurance options from their providers.

One part of the Health IQ quiz is about health literacy. In short, this means that Health IQ will actually provide discounts based on your understanding of health. This is built on the premise that people who understand health will adhere to a healthy lifestyle.

Health IQ Discount Types and Amounts

Credit TypeDiscount (%)Savings Over 30 Years
Health Literacy8%$2,020
Active Lifestyle9%$2,270
Underwriting0-24%$0 - $6,279
Overall8-41%$2,020 - $10,568

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Above, you’ll see the potential discounts offered with Health IQ. In a perfect scenario with a very healthy lifestyle, Health IQ claims you could save up to 41% on your life insurance premiums. Keep in mind that you would have to prove your activity level to earn a discount of that magnitude.

To prove your activity level, Health IQ gives you different options for running, cycling, and swimming, at a minimum. It’s not entirely clear how many other options you will have to prove your activity levels.

How much will life insurance costs with discounts for being healthy?

Assuming you got life insurance with Health IQ, the life insurance rates would be very dependent on the discount you earned for your health knowledge, activity levels, and underwriting. With discounts ranging from 8-41%, it’s hard to give an accurate quote.

Enter your zip code below to view companies that have cheap life insurance rates.

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The benefits you get might be unpredictable, but we can help paint a better picture with rates from some of the life insurance companies that work with Health IQ.

Sample 20-Year, $250,000 Life Insurance Rates From Companies That Do Health IQ

AgeAIG - MaleAIG - FemaleJohn Hancock - MaleJohn Hancock - FemaleMutual of Omaha - MaleMutual of Omaha - FemalePrudential - MalePrudential - Female
25$12.90$11.33$14.21$12.39$13.33$12.04$19.03$16.41
30$12.97$11.54$14.79$13.74$13.55$12.26$20.35$17.28
35$13.53$12.69$16.86$15.64$14.84$13.76$20.78$17.72
40$18.12$16.09$22.09$19.94$20.64$17.63$24.50$22.53
45$28.28$23.06$31.54$28.26$30.75$25.16$29.97$29.10
50$41.68$32.02$49.24$38.56$45.80$35.69$45.50$40.03
55$69.89$52.58$78.24$56.54$72.24$54.61$71.53$53.82
60$124.42$87.21$116.99$88.64$134.59$101.91$129.07$89.91
65$207.35$153.90$202.24$156.59$266.60$172.00$242.60$155.75

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You’ll see above that life insurance companies offer different rates depending on factors like age and gender. Companies like AIG offer affordable rates to young adults when compared to companies like Prudential. That said, older adults can find competitive rates from either company.

The sample rates above could serve as a guide to help you understand how fair your quotes are if you decide to pursue a policy from Health IQ. In theory, the rates from Health IQ would be much cheaper in comparison.

Are there other options for health-related discounts on life insurance?

Unfortunately, it’s not common for life insurance companies to offer benefits to policyholders for being healthy. There are some different incentives for policyholders to stay healthy in some cases, however.

John Hancock Vitality is one program that offers some incentives for being healthy. Most notably, the Vitality Plus program allows policyholders to use activity-based rewards to pay for an Apple Watch. The watch won’t be entirely free, but you could pay as little as $25 total.

The Vitality Go program doesn’t offer the Apple Watch but it does offer other benefits like discounts, coupons, and subscriptions to other health-related organizations.

Otherwise, keep in mind that healthy adults almost always get cheaper life insurance rates than non-healthy adults. While it might not be an additional discount, any bit counts.

Life Insurance Companies That Offer Discounts for Being Healthy: The Bottom Line

There are more life insurance companies that don’t offer discounts for being healthy than those that do. Health IQ appears to be one of the best options for health-related life insurance discounts.

By now, you should have a better idea of where to find life insurance companies that offer discounts for being healthy. Before you go, enter your ZIP code to get free quotes from some of the top life insurance companies in your area.